Real Estate: 3 Important Ways A Marketing Strategy Can Help When Buying Or Selling


When it comes to buying or selling real estate, your marketing strategy is the single most important component of the transaction. If you're looking to sell, an effective marketing strategy can be the difference between waiting around for an offer and not having time to sort through them all. For buyers, marketing plans help match you with your ideal home, rather than settling for something that is pretty close to what you're looking for, but not quite a 100% match. This article outlines three of the ways real estate agents and brokers use marketing tools to accelerate the buying and selling process.

Virtual Tours Of Property Listings

If you're looking to sell your home, one of the most innovative marketing strategies in recent years is the ability to shoot and post virtual tours of your property. Virtual tours basically act as a round-the-clock open house, allowing anyone with an internet connection to take an extensive tour of the property, anytime, day or night.

Not only will more people "see" your listing, but the privacy of a virtual tour can trump even its more realistic counterpart. It's easy, for instance, to pause a virtual tour, rewind, and look at that one room again, but when you're with a real estate agent, many prospective buyers might feel like they're wasting the agent's time by lingering here or there. Virtual tours help solve this long standing, but often unspoken, problem.

Social Media Marketing

Social media can be a tremendous asset when you're in the market to buy or sell. One of the most effective ways a real estate agent or broker can leverage the power of social media websites is in posting pictures of your home's design and décor. Especially for those looking to sell, utilizing 'home and lifestyle' social media websites can expedite a process that traditionally requires patience.

Buyers perusing these websites for inspiration for their new home might come across one of the photos of yours, and with the intent of sharing that information, learn that your home is for sale. If you're in the market to buy, it might be you who comes across an interesting interior design concept, ultimately stumbling upon your perfect home. 

Professionally Written Listings

You might think that a for sale sign is all you really need when buying or selling a home, but the truth is, a good salesman is just as important in real estate as it is in the automobile industry, if not more so. And one of the most important components of any real estate listing is the quality of the listing.

Professional real estate marketers have years of experience when it comes to listing descriptions, and they understand the kind of writing that sells properties. If you're listing is too vague, or looks like all the rest, there's a good chance it will be passed over by prospective buyers.

While there are myriad other ways real estate marketers can help you in the buying or selling process, these are three of the most effective ways they can accelerate the process.


14 April 2015

The Perfect Vacation Home

Ever since I was a child, I’ve loved vacationing in the mountains. When I visit the mountains, I enjoy breathing the fresh air, sitting by a cool creek, and eating some delicious food. I would love to buy a small cabin in my favorite mountain town. Whenever my husband and I need a break from our hectic schedules, we could visit our cabin. However, in order to finance this type of purchase, I would need to be able to rent out the cabin to tourists when I’m not staying in it. On this blog, you will discover how a real estate agent can help you find the perfect vacation home for your family’s needs.